Squarespace SEO & AI Tools

About the work

At Squarespace, I helped architect and ship reusable AI-powered conversion tools — including business name generation and domain search experiences — integrated with OpenAI APIs in scalable frontend patterns for rapid deployment across SEO-focused marketing verticals. These tools sit at the top of the acquisition funnel, reaching users before they've chosen a platform.

Business name generator

See it: squarespace.com/business-name-generator

• Vertical pages: Targeted landing pages for specific industries and business types to capture long-tail search traffic with high purchase intent.
• SEO-driven architecture: Scalable page structure so new verticals ship quickly with unique metadata, copy, and keyword targeting.
• Frictionless UX: Fast generator experience to keep users engaged and reduce bounce.

Domain name generator

See it: domains.squarespace.com/domain-name-generator

• Live availability: Front-end experience built around real-time domain lookups.
• Cross-sell flow: Natural path from search to domain registration and site creation.
• Performance: Optimized for high query volume and responsive result rendering.

Technical highlights

• AI integration patterns: Reusable frontend architecture for OpenAI-powered tools deployed across multiple marketing verticals.
• Scalable SEO templates: Low-maintenance templates for launching new tool pages consistently.
• Cross-team collaboration: Aligned with SEO, product, and content on keyword strategy, UX, and conversion goals.